Rolls Made with Love

Our family is a lot. Loud group chats, louder dinner debates, clashing tastes, overlapping playlists, way too many opinions—and somehow, it all works. The real MVP, though? Our dad. He was the guy who made sure no one left hungry. Cooking wasn’t just his thing—it was his way of showing up for people. Family, friends, random neighbors—if you walked in, he was feeding you. No questions asked, no empty plates allowed. Rollup is basically us on a plate.

We come from a big Desi family where chaos is the default setting and love shows up as second helpings. One of us is a spice fiend, one’s into comfort food, someone else is mixing fusion flavors like it’s a science experiment. We rarely agree, but we always eat. And that’s where the magic is.

We took all those flavors, personalities, and vibes and rolled them up into something new. Rollup is a little Desi, a little Western, and a whole lot of “you need to try this.” It’s food that hits whether you’re feeling bold, basic, nostalgic, or just hungry.

This isn’t just a food truck. It’s our family energy—messy, fun, unapologetic, and full of flavor. So pull up, grab a roll, argue about sauce combos, and stay awhile.

You’re basically family now anyway.